MINOT, N.D. — Last week Senate incumbent Heidi Heitkamp’s campaign rolled out her first video advertising of the election cycle.
Like many observers, I was surprised to see that it was a rerun. An ad featuring Heitkamp and her family goofing on one another which the campaign used in 2012.
Why would Heitkamp, at the beginning of what is perhaps the most important political campaign of her life, lead with regurgitated political messaging?
One theory I had was Heitkamp’s declining polling numbers. Just a couple of weeks before the re-release of this ad Morning Consult dropped polling which showed the senator’s approval numbers plummeting from 60 percent in July of last year to 47 percent through the end of March.