Ed Schultz’s career has long interested North Dakotans given that he got his start on Fargo radio, and I suspect there will be some schadenfreude felt in this Republican state if this rumor turns out to be true:

A well-placed source tells me MSNBC will announce today major changes to its afternoon lineup…arguably the most significant revamp the network has made at one time in its 19-year history.

Out:The Cycle at 3:00 PM. Now with Alex Wagner at 4:00 PM. The Ed Show with Ed Schultz at 5:00 PM (all times eastern).

In:Chuck Todd at 5:00 PM. Similar to Jake Tapper at CNN doing both weekday afternoons (hosting The Lead) andanchoring Sunday morning’s State of the Union, Todd will also continue to work weekends as moderator of Sunday’sMeet the Press. Todd’s MSNBC show will likely take on its old name The Daily Rundown, but that is not a guarantee.

MSNBC has been struggling with ratings for some time now, so a shakeup was probably inevitable, thoug I wonder what the future of cable news is.

It’s not terribly popular with younger Americans. Fox and MSNBC and CNN all strive for a hip, energetic vibe but then they go to commercial and the catheter commercials start giving us all an inkling as to who is really watching this stuff.

I mostly find myself tuning out of cable news unless there’s some fast-breaking news story which is about the only time any of the channels are worth watching. The rest of the time it’s just the same old people shouting at each other. It’s not very informative, and while some might find it entertaining, I certainly don’t.