Cash-Strapped Postal Service Starting Its Own Clothing Line

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Well, they can’t make any money actually delivering mail, why not try selling clothes?

First the end of Saturday mail, now a new clothing line. The U.S. Postal Service is taking unprecedented steps to make itself relevant and profitable these days.

The cash-strapped agency announced plans on Tuesday to launch a new line of all-weather apparel and accessories sometime next year.

Move over, upscale North Face. Or should it be the grittier Carhartt brand that worries?

The Postal Service chose “Rain Heat & Snow” as its own brand name, alluding to its unofficial motto: “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”

Only men’s apparel and accessories will be available initially, but the agency plans to add a women’s line in the future, it said Tuesday.

Why can’t we privatize the postal service again?

Oh. Right. They’re union.

Rob Port is the editor of SayAnythingBlog.com, a columnist for the Forum News Service, and the host of the Rob (Re)Port on Fargo-based WDAY AM970 from 1-2pm weekdays.

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