MINOT, N.D. — Given where I live, I’m obliged to be a customer of Xcel Energy.
Wouldn’t it be something if power markets were competitive, and we got to choose who we buy our electrons from?
As an obligatory customer of Xcel Energy, I’m also on the hook for their regular barrages of self-congratulatory corporate ballyhoo.
I don’t normally spend a lot of time reading what they blitz my inbox with, though I have, on occasion, spared a thought or two for the poor schlubs who, for their salary, are tasked with writing utility company propaganda for a captive audience of customers.
Still, a recent message caught my eye.