What’s the Big Deal About That Gillette Ad?

Screenshot from a Gillette razor ad calling for better behavior from men via Twitter

Gillette, the very expensive shaving blade company, has caused a stir with a new ad taking aim at mail behavior.

If you have seen it, here it is:


Corporate virtue signalling is inherently obnoxious, and the folks at Gillette are being a bit hypocritical given how many of their ads in the past have touted clean shaves as a way to get sexy women, but I’m not sure why everyone is so upset about this ad in general.

I watch it, and I see a call for people to be nice to each other.

Some argue the ad takes aim at masculinity in general, painting it as some inherently toxic thing, but I’m not seeing it.

You can be masculine without being a cad. You can be manly without being a jerk.

Are we going a bit overboard with criticism of men, of late? Sure. Women can be cruel, too. But that’s hardly an argument against this ad.

I have no idea if this sort of an ad will help Gillette sell more of its overpriced razor blades, but as a social message it’s mostly on point.

Rob Port is the editor of SayAnythingBlog.com, a columnist for the Forum News Service, and host of the Plain Talk Podcast which you can subscribe to by clicking here.

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