Port: The ‘You Betcha’ guy has tapped into a underserved market

MINOT, N.D. — Why are we so divided?

It’s a question we’re all grappling with. What drives the culture war? Why does it seem like so many Americans are living their lives in different reality bubbles?

Perhaps we have an answer from an unlikely place: The comedic stylings of a washed-up local football star turned social media mogul.

You’ve probably seen Myles Montplaisir, even if you don’t know his name. He’s been in your social media feeds playing the role of a stereotypical yeah-sure-you-betcha midwesterner holding forth about beer and coolers and grills and mowing lawns.

You Betcha is his brand , and business is good. Montplaisir and his success were recently profiled by Forbes.

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Rob Port is the editor of SayAnythingBlog.com, a columnist for the Forum News Service, and host of the Plain Talk Podcast which you can subscribe to by clicking here.

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